Win the Visa Big Box

Visa celebrates the Dubai Shopping Festival with a special brand activation.

Visa celebrated the Shopping Festival in Dubai with a digital installation inside the main shopping mall of the city. Our agency designed and developed a second screen application to allow the visitors to interact in real time with a digital wall, to try their luck in an instant-win game.

Client
Visa

Agency
BBDO Proximity - EMEA

Deliverable
UX design - UI design - App development - Backend development - Consulency - 3D animation

The Visa Big Box activation

Twenty iPad stations and a big interactive led wall installed to entertain the consumer in an engaging and playful way, chasing the dream of a mysterious final prize.

An interactive social wall

Thanks to the Twitter and Instagram API, we realised a custom content feed, specifically tailored for the brand initiative. The feed allowed the people to share their involvement in their social profiles, spreading the #visabigbox hashtag.