Wearable technology & interactive RFID hotspots for Generali Italia Convention.
Internet of things at the service of the brand and the user experience.
On the occasion of Generali Italia Convention, we designed and developed a system that allowed all participants to interact, with a simple gesture, with the content of the event. A new and sustainable way to improve "the event experience" with a digital system capable of engaging visitors and distribute content in a smart and measurable way.
An integrated and simplified experience.
Through a single system, we connected the brand with the participants before, during and after the event speeding-up the check-in time and accreditation, multiplying the interaction opportunities, and increasing the post-event conversions.
Besides the advantage of being able to deploy easily and fast additional content, it is possible to examine a complete activities, done by the visitors during the event, report. Which areas are the most visited, how many contents have been stored, which / how many users have downloaded extra-contents after the event.