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Relations - Spring Summer 2020 campaign

Relations - Spring Summer 2020 campaign

We are a fabric. We take shape in the weave. Wrapped in a dream, knotted in desire, bound together in our differences. The strength  of relations: this is the theme that inspires Society Limonta’s design for the spring/summer collection. A multiform relationship between matter, colours and ideas, with unique tactile and visual effects. A space of contrasting emotions,  a perfect metaphor for life.

ThinkingAbout™ oversaw the creative direction and art direction of the communication project, designing the seasonal catalog and campaign video, in addition to the digital strategy and online media planning on Facebook, Instagram and Pinterest.

Client
Society Limonta

Deliverable
Creative & art direction - Branding  - Communication & graphic design - Copywriting - Production - Photo video shooting - Digital marketing  - Social media ADV

Credits:
Concept and creative direction ThinkingAbout - Art direction  Simone Scimmi - Photo Marina Denisova - Assistant Dadive Mandolini - Styling Beatrice Rossetti Studio - Video maker  Giandomenico Troiano, DoP — Mirco Baccaille - Shooting Location Casa Luum, Casa Agostos Santa Barbara de Nexe, Portugal
 

 

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Concept and art direction

Two very fine linen threads. Fragile but intact. Capable of distance, but desiring to connect. The colours of freshly budding leaves resonate through everything, including the delicate silence that seems to cover us while we await the sea.

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Technical emotion 

Not only emotion, but also planning. With a modern, creative and appealing graphic key, it is possible not only to show the product, but also to illustrate the process that saw it born, its technical characteristics, its production peculiarities. An approach that adapts well to a brand of high Italian manufacture, ready to demonstrate that behind the aesthetics there is a centuries-old wisdom.

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Shopify e-commerce platform 

ThinkingAbout™, as the communication partner of Society Limonta, has designed and implemented the whole project taking care of all-around aspects and supporting the brand at every stage: from strategic consultancy to creative direction, from system integration to implementation and customization of the platform up to the production of visual content.

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