Society Limonta
Society Limonta - Online shop experience
E-commerce
A new e-commerce, which becomes a brand experience.
Nowadays, an online store is the most immediate and simple form of communication between the brand and its consumers and it's, increasingly, the first real interaction touchpoint. The store is no longer just an online sale opportunity, but a real declaration of what the value proposition is, translated in brand interactions, making it a time of choice and easy and rewarding purchase.
ThinkingAbout™, as the new communication partner of Society Limonta, has conceived and implemented the entire project, taking care of all-around aspects and supporting the brand at every stage of the process: from strategic consultancy to creative direction, from system integration to implementation and customization of the platform, up to visual contents production.
Client
Society Limonta
Deliverable
Creative & art direction - Branding strategy - UX design - UI design - Frontend development - Backend development - System integration -Production photo video shooting
Credits:
Photography_Alessandro Ruffini/Studio 9010 - Styling_Beatrice Rossetti Studio - Art direction & graphic design Simone Scimmi- Copywriting_Beatrice Pettinelli.
Thanks to: Atipico, Boffi, Brokis, CREA concrete design / Stefano Pugliese, Daa Italia, De Padova, f f e r r o n e, Fiam, Foscarini, Gian Paolo Venier /, UrbietOrbi, Giopato & Coombes, Lema, Marazzi, Normann Copenhagen, Ragno, Riva 1920
A global strategy
To better address the needs of a global market, Society Limonta has implemented a multi-store platform, thus responding to practical and value brand needs, giving the opportunity to customize the communication with customers from different countries, once again strengthening the international soul of the brand in synergy with the recent openings in London, Miami and New York.
A journey of mood, colors and suggestions, capable of transporting the user in an almost sensorial experience.
A simpler information architecture is enhancing the performance of the seasonal and permanent collections. The collection grids have been redesigned, conceiving them to alternately show products, videos, campaign images and storytelling ideas. Color, the key element of each society collection, becomes the main character on the product page, which in addition to offering a photographic preview for each variant, gives the user a sophisticated interaction-style detail in Society Limonta style, adapting the background color of the page according to the variant color viewed at the moment.
Tailored system integration
An application fully integrated with the company's proprietary systems, to optimize the incoming and outgoing data flows, that facilitates the management of online sales, both from a logistical and administrative point of view, thus guaranteeing the best possible service to the brand customers.
Art direction & content production
ThinkingAbout ™ oversaw the creative direction and the art direction of the communication project by creating the seasonal catalog, videos for social media and the window dressing of Milan, London, Rome, Vienna and Geneva stores.
(stesso discorso dell'altro -> window dressing)
ThinkingAbout™, as the new communication partner of Society Limonta, has conceived and implemented the entire project, taking care of all-around aspects and supporting the brand at every stage of the process: from strategic consultancy to creative direction, from system integration to implementation and customization of the platform, up to visual contents production.
