Brand new Lemuria website

Versatility, innovation and interaction: three words that encapsulate the Lemuria concept and inspired the vision of the new web-site.

Lemuria is the first and original brand of multi functional modular clothing. Inspired by shapes and geometry, the strength of the brand lies in the research and use of cutting edge fabrics, made with modern techniques of colouring and printing. All this to permit the wearer to create their own truly unique style.

Client
Lemuria

Deliverable
Art direction - UX design - UI design - Coding - Photo shooting - Social 

Awards
AWWWARDS Honorable mention
CCSDESIGNAWARD Special kudos
French Design Index SOTD
CSS winner STOD
Design Licks STOD 

Credits
Ph - Matteo Valentini

Design & Art direction

Distinct shapes, minimal colours and functional animation are what define the style of the project. A meticulous user experience design invites visitors to discover the new collection guaranteeing an intuitive access to all the contents.

The art direction reflects the soul and inspiration of the new collection, best interpreting the unconventional nature of the brand. A visual experience which represents the spirit of the brand.

A content-centered digital strategy

CONTENT STRATEGY

The production of specific contents for social channels and special adv format (i.e. Facebook Canvas) is the foundation of strategic process which is bringing rewards in terms of brand awareness and positioning.

RESULTS & AWARDS

Design, usability, creativity and quality of the contents, are the elements that led to the project receiving numerous awards.