lemuria
Brand new Lemuria website
Brand Website
Versatility, innovation and interaction: three words that encapsulate the Lemuria concept and inspired the vision of the new web-site.
Lemuria is the first and original brand of multi functional modular clothing. Inspired by shapes and geometry, the strength of the brand lies in the research and use of cutting edge fabrics, made with modern techniques of colouring and printing. All this to permit the wearer to create their own truly unique style.
Client
Lemuria
Deliverable
Art direction - UX design - UI design - Coding - Photo shooting - Social
Awards
AWWWARDS Honorable mention
CCSDESIGNAWARD Special kudos
French Design Index SOTD
CSS winner STOD
Design Licks STOD
Credits
Ph - Matteo Valentini
Design & Art direction
Distinct shapes, minimal colours and functional animation are what define the style of the project. A meticulous user experience design invites visitors to discover the new collection guaranteeing an intuitive access to all the contents.
The art direction reflects the soul and inspiration of the new collection, best interpreting the unconventional nature of the brand. A visual experience which represents the spirit of the brand.
An adaptive content guaranteeing the best user experience
USER INTERFACE
A content-centered digital strategy
CONTENT STRATEGY
The production of specific contents for social channels and special adv format (i.e. Facebook Canvas) is the foundation of strategic process which is bringing rewards in terms of brand awareness and positioning.
RESULTS & AWARDS
Design, usability, creativity and quality of the contents, are the elements that led to the project receiving numerous awards.
