Bespoke design wallcoverings

New website for Glamora, a bespoke design wallcoverings brand.

Glamora is a world-class brand in Made in Italy bespoke wallcoverings design solutions. Thanks to the continuous search for inspiration and the strong innovation component of their materials, Glamora is able to offer tailor-made products that can be adapted to any environment and surface, both in the private and contract market. With the redesign of its digital platform Glamora, featured in the Financial Times' FT 1000 - Europe’s fastest-growing companies, takes another important step in establishing itself as an industry leader, with a modern and performing website and the proposition of a user experience capable of responding to the expectations of a strong growing and very diverse market.

Client
Glamora - Bespoke design wallcoverings

Deliverable
Consultancy - Concept - Project management - UX design - UI design - Frontend development - Backend development - System integration

Awards
CSS SOTD  UI _ UX _ INNOVATION - AWWWARS HM - AWWWARDS Mobile excellence 

Launch project

SPECIAL MENTION
Excellent Communications Design - Web

The German Design Award is one of the most renowned design awards in the world; established by the German Design Council, every year it rewards the excellence of international design.

Consultancy and analysis

The collaboration began with a consultancy and analysis phase carried out in the company involving the customer and various stakeholders. Interviews and co-design workshops were conducted aimed at identifying and outlining project needs and objectives.
This important phase of the project allowed us to work on various strategic aspects and boosted the company's digital transformation process, creating internal awareness of opportunities and processes, up to the selection and definition of the right tools, including the PIM software ending with the creation of a roadmap of releases capable of adding incremental value to the Glamora digital platform.

UX & UI Design

Glamora speaks to an audience of consumer users and insiders; the UX process has helped to define personas and user stories, facilitating the planning of interaction design solutions, aimed at satisfying the needs of a very diversified user base and ensuring the correct enhancement of the brand value proposition through specific funnels.
The visual language best expresses the brand's identity, using large white backgrounds, minimal grids and animations, to ensure that the content is the true protagonist of the site's experience.

Personalized experience 

Registered users can customize their experience on the site by creating product collections by organizing them in creative moodboards, they can access the possibility of purchasing product samples directly from the website, as well as accessing exclusive content.

Tech & performance

The front-end has been built as universal app, on top of VueJS & NuxtJS frameworks. Pages and components were created by enhancing accessibility and semantics, the cosmetics crafted with TailwindCSS and animations done with the help of CSS3. The combined use of "lazy loading" and next-gen media formats gives to the website an high level of performance and smoothness. WordPress as been used as Headless CMS, powering a custom layer of smartly cached custom REST APIs;

System integration 

The product catalogue, coming from the PIM software in use, has been synchronized with the site's back-end via a special plugin which allows both on-demand and scheduled updating of the data relating to the product catalogue. The transformation and distribution of the media takes place through the use of a CDN, integrated via API with the front-end. The high resolution graphics are protected and cannot be downloaded via the ad hoc configuration of the CDN. Furthermore, thanks to an integration with the Hubspot CRM appointment booking service, it is possible to book physical or virtual appointments to request advice or visit the showroom.