Boffi. One of the most iconic Italian design brands in the world
A new global digital platform.
Boffi is a company focused in high-end design kitchens, with a strong component of craftsmanship and customization. In more than 80 years in the business, Boffi has become one of the most iconic Italian design brands in the world, attracting an increasingly sophisticated and attentive audience, including internationally renowned architects such as Zaha Hadid.
ThinkingAbout ™ has won the pitch for designing the new boffi.com.
Transform boffi.com into a brand platform that can tell the world of excellence that Boffi represents: its products, its stories, its initiatives and its projects. The web site is the strategic media for marketing and business development activities to gather and distribute the right content to the right audience through a modern and functional graphical interface that reflects the innovation and design values that define brand identity.
Immerse users in the stories of individual products, focusing on the details that make Boffi design unique.
Inspires by telling about the tailored projects realized for sophisticated customers worldwide.
Learn more in details information and download catalogs and technical papers for the insiders
A global platform, with a tailored experience.
Every aspect of the project, from information architecture to technological development, has been designed to provide a valuable experience for different targets. The system offers adaptive content based on the geographic location of the user with the aim of offering a seamless experience between global content and a custom conversion funnel, generating lead to the sales network.