BVLGARI
Bulgari Aqva Pour Homme
Product experience
A digital experience to dive into and reemerge from the Bulgari AQVA world.
Water and earth: two opposite and complementary elements chosen by Bulgari to represent their new fragrances AQVA AMARA and AQVA POUR HOMME. The relationship between these two elements inspired the interface concept, where water and earth meet in a parallax animation movement.
Client
BVLGARI
Agency
Methaphora ADV
Deliverable
Concept - UX design - UI design - Development - Consulency
Awards
CCS Design Awards
French Design Index
Art direction & crafting
An immersive interaction to introduce the new two Bulgari perfumes collection products, emphasizing the natural element from which they take inspiration and shape: water and earth. The main concept inspired us to design an original interaction using videos, images and typography creating an emotional passage between the nature of the elements and the product.
A complex CGI work allowed us to integrate the video contents, already produced by the brand, with new 3D elements, specifically built for the desired interactions.
RESULTS & AWARDS
Thanks to its particular interactions and the creative use of the videos inside the experience, AQVA received many accolades.
