Brionvega
Digital Brand Platform
E-commerce
Digital Renaissance: The Redesign of the Brionvega Platform
We were invited by Brionvega to envision a new brand platform capable of conveying the world of excellence that the brand has represented globally with its products, which have become design icons.
Client
Brionvega
Deliverable
Envisioning & prototyping - UX / UI Design - Art Direction
Creative concept
Our vision proposes merging brand storytelling with a shopping experience designed to allow precise customizations, catering to a discerning, refined, and detail-oriented audience. Our work culminated in a high-fidelity prototype that effectively conveys the project’s depth, providing an overview of the main areas of the Brand platform.
Art Direction & visual design
The art direction choices led to the development of a modern, minimal aesthetic designed to live in the "digital present" while also incorporating stylistic references to key elements of the brand. Images and buttons feature a slight rounded angle, evoking the smooth lines of the Radiofonografo and Radio Cubo, and graphically aligning with the curvature radius of the Brionvega logo.
The choice of typography was driven by the desire to establish a strong identity, linking the brand to the era and timeless style of Italy’s great design tradition. FORMA—a typeface originally created at the Nebiolo foundry in Turin by Aldo Novarese—was selected. Today, the typeface has been relaunched with an updated version that remains true to the original design while enhancing its distinctive characteristics.
As an e-commerce agency, we have gained extensive experience in creating e-commerce solutions developed on the Shopify platform. In Italy, we are among the few official Shopify Expert Partners. This designation enables us to develop tailored, scalable, and customizable solutions within short time frames.
