Beyond imagination, Super-Cashmere

E-commerce

Manrico Super-Cashmere, beyond imagination

Manrico Cashmere is the Made in Italy knitwear brand that is revolutionizing the cashmere sector by offering a collection of superior quality permanent garments, for men and women. The brand has been able to explore the perfection of Nature and treat it wisely, successfully creating an innovative product of exceptional beauty for the well-being of those who wear it. The uniqueness of Manrico products is given by the Super-Cashmere fiber, the result of meticulous research and selection of the raw material.

 

 

 

Client
Manrico Cashmere

Deliverable
Creative Direction - UX / UI Design - Shopify Development - Art Direction - 3D - Photo / Video Contents Production - Project Management

Technology
Custom Shopify Theme
TailwindCSS
AlpineJS
GSAP

Visita il sito

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Brand commerce

A total custom platform designed to enhance the collection's story. Rich, immersive components enhance the experience with visual storytelling, where images and videos alternate accompanying the user's scrolling as they discover the unique features of Super-Cashmere products.

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Rich dynamic collection grid

A Collection grid with a dynamic layout, capable of hosting different types of media, mixing product cards with spaces dedicated to campaign visuals.

Art Direction & Content Production

We curated the creative and art direction of the entire project, also managing all aspects of production: set design, 3D animation, model casting, post-production.

Creative & art direction
ThinkingAbout™

Photographer
Vincent Urbani

Assistant photographer
Vittorio Antonelli

3D artist
Renderking

Styling
Manrico Cashmere

Film crew

Giandomenico Troiano
Mirco Baccaille
 

Make-Up
Laura Boncio

Hairstyle
Margarita Ocampo

Model Agency
Independent
4upper 

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