Branding & online store

A new physical concept store and online shop redefining the 152 STORE identity.

Combining the style and elements of urban underground culture, this historic sports clothing and accessories store choose to evolve in a completely new direction. Ticchioni Sport is now 152 store, a 700 square meters shop characterized by contemporary and minimalist design.

Client
152 STORE / Ticchioni Sport

Deliverable
Branding - Strategy - UX design - UI design - Frontend development - Backend development - Business consulency

Launch project

Brand identity

Maintaining the connection with its past the new Ticchioni sport brand used as its name, the original street address “152” where everything began 30 years ago. Over 700 square meters, the stores features modern and minimalist interiors, carefully selected clothing and exclusive accessories that define trends in sportswear and lifestyles. The 152 logo is the perfect synthesis of continuity and innovation; a name that, bravely, moves away from the recognizability of the old identity to transform the brand in something more contemporary and with a more essential look.

The contemporary and minimalist website layout reflects the interiors of the new store, which together build the image of the new brand.

The layout template, based on the PrestaShop platform, has been completely customized including important features related to the everyday management of the offline and online sales. The warehouse, for example, has been integrated into one unique system for the physical store and the e-commerce.

USER INTERFACE